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Boosting Traffic With Facebook Videos

por Robert Parra (2019-05-18)


In 2014, Social Media Examiner, the largest social media online magazine in the world, predicted that videos would become the content platform of choice. In addition, video segments like podcasts would hold their own as a separate form of content, driving social engagement as a primary means of achieving a company's online marketing objectives.

Venture Beat News reports that the battle for supremacy in video marketing is between YouTube and Facebook. These online giants are expected to square off for domination, and though YouTube currently holds the title, statistics suggest that Facebook is a worthy contender, and is expected to mount a serious challenge in the coming years.

YouTube may have more views across all devices, but Facebook has a higher number of video views via desktop, according to comScore. As at September 2014, Facebook could boast an estimated one billion video views per day. It would seem that despite YouTube's almost limitless traffic source potential, current trends still favor Facebook.

This is likely due to one very simple factor - content discovery. Typically, users go to YouTube to watch videos (other than to upload their own personalized videos). On the other hand, Facebook curates videos for users, showing up in news feeds based on what its algorithm decides you may want to see. So now, many users are beginning to see Facebook as a suitable video source.

You can download facebook videos from this website